eva goes to foreign

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Hibiscus London Spring- Autumn 2007
During 2007 Hibiscus has been preparing the re-launch of our Bola Gets Rich Quick campaign in Nigeria and the launch of a new educational campaign in Ghana titled Mame Goes to London.

The campaign in Nigeria was first launched in November 2006. Hibiscus returned to the country in the Autumn of 2007 to set new foundations for the re-launch of the campaign that will take place in the Spring of 2008. The first successful launch in Nigeria of Bola Gets Rich Quick educational anti-drug trafficking campaign included posters and a short animation film. Like Eva Goes to Foreign, the campaign is aimed at warning vulnerable women who are targeted by drugs barons about the dangers of carrying drugs for them.

The first phase of our new educational campaign Mame Goes to London, which included the planning and set up, took place in Ghana in July. FPWP / Hibiscus in partnership with the FCO visited Accra and set up meetings with the local and international media (radio, television and print), local NGOs and government agencies to prepare the way for the launch of the campaign in October 2007. This public information campaign warns of the dangers of importing drugs in the UK. Our links with agencies in Ghana are important as they will carry this campaign forward after the launch.
January 2007 saw us launch our campaign against long prison sentences for women who have been targeted by the drugs barons. For sentencing info Click here>> .